Bowser takes over Nintendo – Reggie Retires

Today we heard the surprising news that Reggie Fils-Aime will be stepping down as President at Nintendo Of America. This has come rather out of the blue, and on the back of a lot of recent success and progression for Nintendo as a whole largely due to the success of the Switch. Reggie will be moving aside in April this year, making way for Doug Bowser. Yep you did read that right, Bowser. Doug Bowser is currently Senior Vice President of sales and marketing at Nintendo Of America.

Reggie will be sorely missed, what with his big personality and the clear joy he has had working for the company. He wasn’t just a man in a suit running a company, he was a man who understood what it is like to be a Nintendo fan. He stood out in front taking the good and the bad that came his way. He has helped the company turn from one with lost direction to one that is spearheading the gaming industry once again. Reggie has stated that he’s leaving to spend more time with his family and we wish him the very best of luck!

Here are quotes from the official press release from Nintendo. You will also find a link at the bottom to Nintendo’s Twitter account where you will see a video from Reggie himself to you, the fans.


“I really appreciate everything Reggie has done for Nintendo,” said Shuntaro Furukawa, President of Nintendo Co., Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”




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